U Marketing Guru:- So after trying to disprove last week that Twitter is sustainable, I had a fascinating experience with integrating technology into communication in a new way on Sunday.

templatedata:- Microsoft has officially released Internet explorer 8! I recommend this for anyone who uses Internet Explorer 6 or 7.

templatedata:- There is a growing movement on the Internet to discontinue support for Internet Explorer 6. Here are some sites all about stopping support for IE6: Bring down IE6Phasing out support for IE 6 across all 37signals productsQuirksmode - To Hell With Bad Browsers — the sequelStop living in the past

U Marketing Guru:- Last night a political figure (name protected so we can focus on the subject of buzz not party affiliation) one of the phrases used in reference to Iraq was “the centrifugal forces of chaos.” Now, I may have an incomplete education but that makes absolutely no sense. A force that brings things into a center would seem to be the opposite of chaos. Did the speaker or the speech writer really think that was going to help the American people understand what was happening in Iraq?

CogDogBlog:- It’s interesting to get smidgens of insight into how people link to your blog. For a window of time last week I saw an interesting pattern (when was traveling and missed out on the week of celebrity deaths). Look at the keyword searches people used in Google to get to CogDogBlog: It’s all Farrah all [...] Related posts:Asking the Google-ableGoogle Ad Link Farm = Saskatchawan Based Trackback SpammerLogogle – Make Yourself Into Google

CogDogBlog:- In some of my recent attempts to get good video on YouTube, I seemed to have been swinging wildly and missing. MPEG-4 video that looked great on my desk top ended up with the voice out of sync with the moving lips. Before going about it again, I sought out (via the Oracle) suggested settings [...] Related posts:If YouTube is not weird enough, yooouuutuuube itVideo Call (two strikes already) for Amazing StoriesI Invented YouTube

CogDogBlog:- All the video/app/being-on-the-net-anywhere fun of the iPhone comes at a cost- the limits of its battery life. And yes, you cannot carry a spare. Since I have some long distance travel I’ve been interested in some for the battery boosters for the iDevices. I was almost ready to go for the Richard Solo device– it [...] Related posts:Battery MysteriesiSolarWhile I Was Sleeping (I Was Not Charging Your iPod)

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The Chronicle: Wired Campus Blog:- The National Federation of the Blind and the American Council of the Blind say blind students cannot use the device.

The Chronicle: Wired Campus Blog:- A UC-Berkeley dean suggests that an online campus might save the financially pressed state-university system.

The Chronicle: Wired Campus Blog:- Many professors say they are unsubscribing to lists that have been active for years.

Bob Johnson's Blog on Internet Marketing:- Ono of the themes that emerged during questions and discussions at yesterday's ACT pre-conference workshop was the increasing use of video at college websites to introduce the real people who live and learn at these places. In other words, to humanize them by using the web in a way that goes beyond what student profiles in print can do.

CogDogBlog:- see more Lolcats and funny pictures Sometimes your plans work even better then your wildest dreams. Related posts:Watch Out for those Sneaky Cats Related posts:Watch Out for those Sneaky Cats

Bob Johnson's Blog on Internet Marketing:- Not lone from now I'll start my pre-conference workshop her at the ACT Enrollment Planners Meeting... "Student Recruitment in an Online World: Creating a Marketing Communications Plan in a World Without Paper."

CogDogBlog:- I’ve started doing some Skype video interviews to collect the material for an upcoming Open Education conference presentation on Amazing Stories of Openness. In an email exchange with Leigh Blackall, I thought it could be fun to post a call for stories on YouTube and ask people to respond in video. it seems so web 2.0ish. I’m [...] Related posts:Seeking Your Amazing Stories of OpennessTell John about Do Not CallPodcasting Demo Call For Help (The Lamb Approach)

U B r a n d e r:- A groundbreaking study released yesterday says display advertising is more effective than we think. “The Silent Click: Building Brands Online,” was published by Online Publishers Association in partnership with Comscore and features data published in the June 2009 issue of the Journal of Advertising Research. Below are some highlights from the 59-page report. How Consumers Spend Time [...]

The Chronicle: Wired Campus Blog:- Colleges should shake up the old publishing system and encourage free open access to their professors’ research articles.

The Chronicle: Wired Campus Blog:- Mr. Wiley is an associate professor of instructional psychology and technology at Brigham Young University.

U Marketing Guru:- Anybody remember “Rico Suave”. Yeah, I do to. It is something that got overplayed, overhyped, and now it’s just embarrassing when it gets stuck in your head and you can’t get it out.

templatedata:- Mozilla released Firefox 3.5 today. 3.5 delivers greater web standards compliance with support for HTML5 and CSS3. It's also much faster that Firefox 3. I would recommend all Firefox users download a copy.

Bob Johnson's Blog on Internet Marketing:- Denny Hatch is an old-time direct marketer who writes a regular online column for Target Marketing. I read it often to maintain a connection between still-effective direct marketing eternal truths and the modern online world.

The Chronicle: Wired Campus Blog:- “The Moon is the hottest real estate in the solar system right now.”

Weblogg-ed:- Arrived at NECC in time for the morning keynote debate about whether or not bricks and mortar schools impede learning. It wasn’t a great question to begin with, because I don’t think anyone really thinks it’s an either or, either online or face to face, but a combination that’s going to emerge from this. I [...]

U Marketing Guru:- This article from Missoula, Montana http://www.missoulian.com/articles/2006/09/08/news/top/news01.txt serves as both a great piece of public relations and an indication of how high the stakes are getting for colleges in terms of production values. I have worked with some of the people on the UM campus and I can tell you that they are definetely top notch and the production crew that was in place was top notch as well.

U Marketing Guru:- Yesterday I had an interesting visit with the campus leader. At the end, basically I said "You have to remember that about the time we get sick of a theme the general public is just starting to get it." I think this morning I had an object lesson in how that applies not just to marketing messages but in telling the message of the importance of marketing.

U Marketing Guru:- Our new web content editor has gotten the first draft of the marketing and media relations website up and running. It is at http://www.crown.edu/4615.0.html. The site still needs significant work, but since the new content editor started we have made pretty good strides in making sure that the news and events are updated weekly. I know - kid stuff - but there are no small steps up the marketing mountain.

U Marketing Guru:- Starbucks is an incredible brand. When I worked at a college in North Dakota the people I traveled with used to make fun of me because I always printed a map to the nearest Starbucks whenever we traveled out of state. Because it’s such an incredible brand Starbucks is one of the top branding metaphors, and to explore it further is probably to invite folly, but the other day I came up with the reason I think Starbucks is the perfect branding metaphor for a Christian college like the one I market.

U Marketing Guru:- "I'm a special case." That seems to be the common theme when you begin to talk about a brand. It seems so hard to develop a brand that is rigid enough to be meaningful, yet elastic enough to allow individual expression and departmental differences.

U Marketing Guru:- Just when you thought marketing to college students was difficult, it gets a little harder. In our quest to find out the latest in marketing trends we did a little literature review and found a place where we could find out five top ads in a college bound magazine. It was a great resource and we thought by looking at the top five ads we were sure to find some trends right? Wrong.

U Marketing Guru:- Good article in University Business this month with an outstanding quote that pretty much sums up the difficulty with integrated marketing on a college campus by Don Shutlz of Northwestern University, "You can never integrate higher education marketing because no one on any campus ever wants to be integrated into anything."

U Marketing Guru:- We have entered into the design stage and the testing of taglines. It is alternately fun and absolutely horrendous. Yesterday in an intial review of some tag lines with the marketing office staff five ideas were quickly shot down leaving us with an empty white board.

U Marketing Guru:- Over the past several weeks I have been getting together with key groups on campus and brainstorming, "What are our key messages?", "Why do people come here?", "What do we want to accomplish in their lives?". It has been a lot of fun, and as I have been out on this tour I'm hit by the power of a marketing leader getting out and firing others up about marketing. In the past, I have probably ebbed and flowed in terms of getting out and keeping the marketing fire burning, but this exercise has shown me that when you talk about it, people can get excited.

U Marketing Guru:- We are at the stage where we are testing some key messages and begining to try and dovetail the strategic planning process. It has been good, and the big news is that we now have a plan to do some real life research. It is just one small step, but I think getting this little bit of data will allow us to go forward with more ambitious research later.

Bob Johnson's Blog on Internet Marketing:- A long flight yesterday from Detroit to Santa Barbara for today's "Writing Right for the Web" workshop at Fielding Graduate University was more than enough time to read Wall Street Journal and USA Today articles about the new iPhone coming in July.

Bob Johnson's Blog on Internet Marketing:- Sitting here at LAX waiting for a late plane from Minneapolis... and thus time to get back and update the list of college and university presidents who blog. The addition of 3 new people below brings the total list to 39 presidents. Thanks to everyone who sent along these notices.

The Chronicle: Wired Campus Blog:- An entrepreneur and a futurist have teamed up to create a new graduate summer program in emerging technologies.

Bob Johnson's Blog on Internet Marketing:- For about a year now, the closing section on writing for organic search optimization has been the most popular section with many people in my "Writing Right for the Web" workshops. And one of the questions that comes up every time is simply: "How many times can we repeat keywords?"

CogDogBlog:- cc licensed flickr photo shared by misterbisson Yep my internet grandchildren, Old CogDog remembers when e-mail was pretty much it for everything on online activity, long before junk mail, phishing, spam, twitter, facebook. blogs, heck before the web. It;s refreshing when something nice just lands in thr box, and makes you pause and smile. Today’s gift: Hi Alan, I [...] Related posts:More Stupid, Absurd Email SpamJolly Well! Britain Gets in On Email Bank Spam ScamIf You Are Going to Spam...

The Chronicle: Wired Campus Blog:- The university hopes to add thousands of articles each year to its repository of scholarly works.

The Chronicle: Wired Campus Blog:- The university changed its policy after the Church of Jesus Christ of Latter-day Saints released an official YouTube channel.

CogDogBlog:- cc licensed flickr photo shared by cogdogblog That keynote speaker, is he talking to me? Yep. In his ED-MEDIA presentation on Beyond Management: The Personal Learning Environment, slide 14, Stephen describes the process that is at the core of his activity (16,000+ posts since 2001!), which he named in honor of little ole me as ARRFF: or Aggregate, Remix, [...] Related posts:Free Places To Hang Your Media?Shining Up CoolIris For ED-MEDIAPower of Old Media in New Orleans

CogDogBlog:- I pulled out all the Hawaii in yer eye themes for the latest incarnation of my dog and dog show, presenting 50+ Web 2.0 Ways to Tell a Story for the EDMEDIA 2009 conference (all links mentioned in the show are just a scroll away from that link) It went fine, I had fun, people laughed [...] Related posts:50(+) Web 2.0 Ways to Tell a Story (or 50 ways to drive myself nuts)Lend a Hand to 50 Web 2.0 Ways to Tell a Story50 Web 2.0 Ways To Tell a Story

CogDogBlog:- cc licensed flickr photo shared by cogdogblog I’ve been saying that annotating maps is one of the most under-used edtech tools, given the wonderful capabilities one can do (for free) in Google MyMaps– Gmaps are more than finding driving locations to the nearest sushi bar. The fact that you can mark up anywhere in the [...] Related posts:Liveplasma Pop Culture Mapping5th Year, Still Flash Mapping With IndyJuniorSilly Map / 13000 Views

Bob Johnson's Blog on Internet Marketing:- Sitting in the Sacramento airport this morning on the way back from a web review report at UC Merced, I got online to check email. That takes me through a first Yahoo "news" page. This morning, the lead story is a tease to learn about "degrees to get you hired" to help you move forward in life at least until 2016.

U Marketing Guru:- I was a few paragraphs into “How David Beats Goliath” before I looked up at the author and recognized Malcom Gladwell’s name. The article is classic Gladwell, throwing a lot of seemingly unrelated ideas into a story with a strong central narrative and creating a mind bending milkshake.

U B r a n d e r:- Here’s an excellent insight on the power of TV advertising by Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania. In this 2008 interview with Bill Moyers, now in the Moyers archive, Jamieson discusses the ways the 2008 presidential candidates, particularly Obama, used advertising (TV, texting, etc.) to influence [...]

webFYI: design, development, content, usability, marketing:- While higher ed institutions don’t compete for customers in the retail sense, they do compete for attention and are subject to the law of information.

webFYI: design, development, content, usability, marketing:- In a recent issue of Wired, Clive Thompson writes about the new radical transparency in business communications in his article “The See-Through CEO.” Thompson points out that we need to start thinking of Google as more than a search engine:

webFYI: design, development, content, usability, marketing:- A new film about a great bunch of characters…

webFYI: design, development, content, usability, marketing:- Dan Heath and Chip Heath, Made to Stick (Random House, 2007), address the “hey” phenomenon of branding in a recent FastCompany column. They started their research with the profiles on match.com.